You’ve probably noticed that the face of business has changed. It’s no longer an exclusive club for middle aged men in three piece suits. Today companies have at least three generations of employees, from different backgrounds, different cultures and with wildly different expectations. Every one of these employees is an investment with unique strengths and weaknesses, and if you want to reach them a single approach is not going to cut it. Benefits that get a Baby Boomer excited will leave a Millennial shrugging their shoulders, so if you’re not tailoring your approach for each employee your message will fall on deaf ears.

At CDM we have decades of experience and have cracked the code of how to motivate and encourage every employee every time. Browse through the chart below to see a few general insights into the generational differences that need to be understood by every employer.